24 years of building, selling, starting again.

2002 — 2007 · Webintel

Learning through 600 projects

I founded Webintel in 2002, at 27. Back then, digital marketing was still defining itself — no playbook, no gurus, no tools. You learned by delivering. Five years later, more than 600 projects had passed through my team: websites, hosting, early SEO strategies, infrastructure.

That's where the reflexes I've kept since were formed: spotting what actually works for a client versus what the industry is selling, distinguishing healthy growth from fragile growth, understanding that good execution beats a good idea most of the time.

In 2007, the company was acquired. I closed the Webintel chapter with one certainty: the industry needed more rigor and fewer empty promises.

2008 — 2013 · Consulting & international work

SEO as a craft, the world as a school

After the sale, I left Montréal for extended stays abroad: six months in Panama, five years in Peru, three months in Italy. Working remotely wasn't yet the norm at that time, but the web allowed me to keep serving clients while living elsewhere. That period reshaped how I see entrepreneurship — and pretty much everything else.

I returned to the work in a different form: independent consulting, increasingly sharp SEO expertise, and mandates that quickly crossed Quebec's borders. Working in U.S. and European markets forced me out of local recipes: longer sales cycles, different regulations, search intent that doesn't translate word for word.

That period shaped my understanding of companies operating at multiple speeds at once — culturally, geographically, technologically.

2014 — 2018 · CapsuleSEO & CodeSpark

Building systems that serve other systems

In 2014, I founded CapsuleSEO, a white label SEO agency serving about fifty Canadian agencies simultaneously. The logic: most digital marketing agencies excel in their specialty but lack the time or in-house expertise to master SEO. I became their invisible department.

In 2016, the company evolved into CodeSpark — a performance marketing and digital advertising agency with an offering that extended beyond SEO. I worked with several Montréal-area digital marketing agencies on mandates where the needs exceeded what one team alone could absorb.

That's also when I identified a clear pattern: professional services firms — lawyers, accountants, consultants, specialized practices — have needs that generic solutions don't cover. Long sales cycles, compliance, high client value. No one was really speaking their language.

2020 — 2023 · The transition

Preparing for what comes next

The 2020-2022 period was quiet from the outside, intense on the inside. I stepped back to look at what actually works in professional services firms — beyond the trend of the moment. The conclusion was clear: what separates the firms that grow from those that stagnate is rarely their expertise. It's their ability to build repeatable growth systems.

That period also let me observe the rise of generative AI without rushing into it. I wanted to understand what was solid and what was passing fashion before integrating anything. The conviction that emerged: technology should free humans, never replace them.

2023 — Today · Kasvu, moncgo, Henosis

Three projects, one same logic

In November 2023, I founded Kasvu. The initial mandate: growth for professional services firms — Google Ads, landing pages, conversion funnels, acquisition systems. Twenty years of accumulated expertise, condensed into a clear offering for lawyers, accountants, consultants and specialized practices.

Over the months, as AI tools matured and we tested them rigorously, the offering naturally expanded toward intelligent automation, predictive marketing and custom development. Not as a trend — because the technology was finally ready to deliver on its promises.

In early 2026, Mohamed Jihed Khikhia joined as cofounder. I lead strategy and client vision; Jihed builds the systems with absolute technical rigor. It's the partnership I'd been looking for over many years.

In parallel, I launched moncgo.ca, a Fractional Chief Growth Officer service. Maximum two mandates at a time, minimum 90 days, one criterion: a clear fit between the client's growth challenge and what I can offer. Not a consultant who delivers a report. The peer who makes the decisions with you.

And in November 2024, I cofounded Henosis with Jean-François Thibault — a community where modern sciences and ancestral wisdoms meet. My role: structure, strategy, fluidity. It's the necessary counterweight to the rest: a project that takes care of the human rather than the systems.

Outside of work

Boxing, travel, and learning something new

I train in boxing and Muay Thai 5 to 6 times a week. Same discipline I apply to my mandates: every decision counts, zero waste, a little better every day. I've learned the hard way that an exhausted entrepreneur makes bad decisions — so I refuse to work 70-hour weeks, on principle and from experience.

I travel regularly and never stop learning — probably the only real common trait of entrepreneurs who last. Five years in Peru, six months in Panama and three months in Italy left a deeper mark on me than any training program ever could.

Education & certifications

Self-taught, but not alone

My formal academic path is short: an unfinished management certificate at HEC Montréal (1997-1999) and an early Linux Network & Security training (2001). After that, everything was learned by delivering — and by taking targeted certifications throughout the decades.