Relevant linking is what makes the difference between an efficient, PageRank enhancing link building campaign and a poor one. In fact, if you have a website and you are choosing your link partners at random/for convenience rather than relevancy then your website may not be anywhere reaching its potential search engine rankings.

As blogging has gained popularity in the past few years, the effect on SEO has been huge. We've increasingly seen blogs taking on some of the roles more traditionally filled by web pages; FAQs, newsletter archives and email Q&As are just some examples of pages that many webmasters have began to migrate to blog format. So, why all the hype about blogging? What are the key benefits and how much of a difference does it make to your website's search engine rankings?

I see it every day. Someone is posting a message on a board for freelancers, wanting to get to the top of Google, within a week for about a hundred dollars. Needless to say, this isn't going to happen without the person they're paying doing something at best unethical and at worst illegal. SEO, when done properly, is a process that takes time and regular effort. Sudden bursts of link building activity are good, and will often affect the search engine results, but if you want your website to have long term link popularity, you are going to need a long term strategy.

When it comes to search engine generated traffic itself, keyword research is perhaps the single most important variable out there. As such most people assume that they've done good keyword research when they increase the volume of visitors to their site by getting higher up the Google search results for a popular keyword. They would be wrong.

Many people have asked this question. If you run a web-based business then finding out how to improve search engine rankings could mean a direct improvement in your lifestyle. Despite not being the only way to promote your website online, most web-masters know that it is the most popular way to find information about products and services, and so it has become the Holy Grail of SEO. Hundreds of man hours a year are spent in attempts to find out the exact formula which Google uses to rank websites.

Every day, I spend time reading about SEO on different SEO websites, and I sometimes read things that make me wonder why people write about stuff they know nothing about! Internet gives people the opportunity to look like an expert, unfortunately, that's just not the case. So, I've compiled my favorite SEO myths, some could be part of a more deep discussion but we'll go with this for today!

Why do people spend hours and thousands of dollars creating a website, but don't invest time to promote their website? Over the years, I've had customers spend over 20k on a website, and when it comes to promoting it, having problems investing 1000$. Why is that?

Web Presence = SEO + Webbuzz