With the Web 2.0 era well on it's way, many are beginning to wonder about the impact of this upon SEO methods and techniques: how can we use social networking to our advantage? How can we ethically promote our websites with social media sites like Facebook, Myspace, Squidoo and Hubpages and reach our target customers? Maybe some of you are even asking “What are these things?!”.
Social networking sites allow users to interact with each other online, more quickly than on a traditional message board and more personally than in a chat room. All of these sites have differences, but the general set-up is the same. Social networking usually involves some sort of system whereby you can search the members of a website, adding people to your “friends list”, a select group of people with whom you can share photos, videos and messages. So how does this help with SEO?
Well, for a start, on most of these websites you are allowed to create Fan Pages or Business Pages. A Fan Page is a page which contains details of any particular thing, allowing people on Facebook to become “Fans” of it, by clicking a link that says so. There might, for instance, be a Fan Page for Mc Donald's which thousands of people have decided to register their approval for by becoming “Fans”. Social networking sites allow information to move very rapidly between people, and so the moment one person becomes a Fan, his entire friends list is notified: we have instant viral marketing! Pages such as this can spread around Facebook or any other social network within hours, accruing hundreds of thousands of fans in the process.
Those of you who have been in marketing a while will have already clicked: this could be one of the fastest and cheapest ways to promote your business online.
Moreover someone is a fan of a Fan Page that you have set up you can send them news updates about the topic. Let's say you're not promoting Mc Donald's, but you've set up a Facebook fan page for your business. Dependant on how well it is promoted and how intrinsically interesting it is, you could be writing a promotional message to millions of potential clients within a few weeks.
But when are you going to find time to make all of these pages, going through each individual social networking site, creating a profile of your business and promoting?
That's where we come in. Click here to see our Social Networking Package for businesses and websites.
The Power of Social Media Websites
Social networking sites allow users to interact with each other online, more quickly than on a traditional message board and more personally than in a chat room. All of these sites have differences, but the general set-up is the same. Social networking usually involves some sort of system whereby you can search the members of a website, adding people to your “friends list”, a select group of people with whom you can share photos, videos and messages. So how does this help with SEO?
Well, for a start, on most of these websites you are allowed to create Fan Pages or Business Pages. A Fan Page is a page which contains details of any particular thing, allowing people on Facebook to become “Fans” of it, by clicking a link that says so. There might, for instance, be a Fan Page for Mc Donald's which thousands of people have decided to register their approval for by becoming “Fans”. Social networking sites allow information to move very rapidly between people, and so the moment one person becomes a Fan, his entire friends list is notified: we have instant viral marketing! Pages such as this can spread around Facebook or any other social network within hours, accruing hundreds of thousands of fans in the process.
Fastest and Easiest way to Promote your Services
Those of you who have been in marketing a while will have already clicked: this could be one of the fastest and cheapest ways to promote your business online.
Moreover someone is a fan of a Fan Page that you have set up you can send them news updates about the topic. Let's say you're not promoting Mc Donald's, but you've set up a Facebook fan page for your business. Dependant on how well it is promoted and how intrinsically interesting it is, you could be writing a promotional message to millions of potential clients within a few weeks.
But when are you going to find time to make all of these pages, going through each individual social networking site, creating a profile of your business and promoting?
That's where we come in. Click here to see our Social Networking Package for businesses and websites.
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